Coca-Cola Racing

ADVERTISING CAMPAIGN

This was our 4th time producing this campaign for Coca-Cola Racing and by far our favorite shot is this one right below. Classic Joey Logano celebration shot!

These guys all end up in Charlotte every fall and we time the shoot to be there with them. Trucking a partial team up from Atlanta and combining with the local crew in Charlotte is our go-to recipe for this project. We get less than a full day with all 5 of them and shoot, shoot, shoot, until we’ve got a beautiful variety that the team can use all season.

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Photos by: Jason Hales