Coca-Cola x Nascar

ADVERTISING CAMPAIGN

We’ve been invited to produce this campaign for Coca-Cola Racing a handfulof times now and it’s ALWAYS fun.

These guys all end up in Charlotte every fall and we time the shoot to be there with them. Trucking a partial team up from Atlanta and combining with the local crew in Charlotte is our go-to recipe for this project. We get less than a full day with all 5 of them and shoot, shoot, shoot, until we’ve got a beautiful variety that the team can use all season.
Check out some favorite shots through the years below!

BEHIND-THE-SCENES /// BEHIND-THE-SCENES /// BEHIND-THE-SCENES /// BEHIND-THE-SCENES /// BEHIND-THE-SCENES

Photos by: Jason Hales